Post-Event Report Prepared For
Saucony

Post-Event Report · 2026

The first ever Saucony Run Shoreditch Half. Sold out, closed roads, east London.

Event DateSunday 20 September 2026
LocationShoreditch, London
Title PartnerSaucony
Prepared ByMotiv UK

Event highlights

2026 Highlight Reel

Saucony Run Shoreditch Half · Highlight reel
Event Overview
Registrations · Finishers · Finish Times

Overview

Event Snapshot

12,099
Total Registrations
For the inaugural half marathon, which sold out months ahead of race day
Confirmed Runners11,68096.5%
Recorded Finishers8,73974.8% of confirmed
First-Time Half Marathoners2,60522.3%
Charity Entries3683.2%
Average Finish Time1:57:40median 1:55:24

Who ran

Participant
Demographics

Gender Split

57.9%
Male
Male57.9%
Female41.5%
Non-binary / prefer not to say0.6%

Age Breakdown

Average age 33.5 (median 31). 57.7% of the field were aged 25–34, the largest single group being 25–29 at 30.4%.

Ethnicity

White British
54.6%
White Other
15.7%
Asian / Asian British
9.5%
Prefer Not To Say
7.4%
Black / Black British
5.6%
Mixed / Multiple Groups
5.2%
Other Ethnic Group
2.0%

Source: participant registration data, all 11,680 confirmed runners.

Beyond the start line

Audience Profile

39.2%
have been running for two years or less, and 15.4% said this was their first ever running event.
60.6%
entered to challenge themselves. 44.2% came for the atmosphere and 33.6% to experience the route and neighbourhoods.
61%
brought someone with them on race day, and almost a quarter of those groups were five people or more.
45.7%
work in central, west London or the City and Canary Wharf. Tech (13.5%), creative and media (13.1%) and financial services (12.4%) are the top industries.
50.2%
hold a manager-level role or above, including 16.4% at director, C-suite or business-owner level.
36.3%
heard about the race on social media, ahead of personal recommendation (23.1%) and internet search (16.4%).

Where they came from

Location

66.2%
of confirmed runners have a London postcode. 98.2% are UK-based, with the remaining 1.8% travelling from overseas.

London runners by postcode area

01East (E)2,143 · 27.7%
02North (N)1,792 · 23.2%
03South West (SW)1,476 · 19.1%
04South East (SE)1,292 · 16.7%
05North West (NW)460 · 6.0%
06West (W)380 · 4.9%

London heat map · runners by postcode district

SHOREDITCH
Fewer
More runners

Hover a district for its runner count. 7,730 London-postcode runners mapped.

Top counties outside London

01Essex385
02Kent236
03Hertfordshire145
04Surrey131
05West Sussex47

Top international

01France43
02Ireland23
03United States23
04Germany18
05Italy15
Partner Data
Saucony brand survey results

Participant responses · 684 respondents

Saucony Survey Results

59.5%
of respondents would consider Saucony for their next pair of running shoes, 20 points clear of the next brand (ASICS, 39.4%).
54.7%
of runners who raced in another brand would consider Saucony next.
81.8%
of runners who raced in Saucony would buy Saucony again.
70.9%
consideration among runners who browsed, spoke to staff, purchased or attended an activation in-store, vs 56.0% with no store visit.
43.0%
of runners who’d never heard of Saucony before the event would now consider it.

Which brand would you consider buying as your next running shoe?

Saucony
59.5%
ASICS
39.4%
Adidas
31.5%
HOKA
26.2%
Nike
23.8%
New Balance
21.2%
Brooks
20.4%
On
11.1%
I don’t know
6.9%

Which brand of running shoes did you wear during this event?

ASICS
20.9%
Saucony
17.8%
Adidas
16.2%
Nike
14.1%
Brooks
7.1%
HOKA
6.6%
New Balance
5.6%
On
3.2%
Other brands
8.5%

Saucony was the second most-worn brand on race day. Shoe type split: neutral 34.7%, speed 31.4%, max cushioning 23.2%.

What did you do at the Saucony Store during race week?

Collected race pack
49.0%
Browsed products
24.1%
Spoke to staff
14.1%
In-store activation
4.5%
Purchased a product
3.5%

59.2% of respondents visited the Saucony Store in Covent Garden during race week.

Satisfaction with the Saucony Store

Collecting race pack4.53 / 5
89.1% rated good or great
Speaking to staff for advice4.50 / 5
88.9% rated good or great
In-store activation4.48 / 5
82.7% rated good or great
Purchasing a product4.42 / 5
81.8% rated good or great
Browsing products4.32 / 5
85.1% rated good or great

Had you heard of Saucony prior to this event?

Yes
87.3%
No
12.7%

Roughly 1 in 8 respondents met Saucony for the first time through this event.

Across the 2026 Saucony series

London 10KShoreditch Half
Wore Saucony on race day15.6%17.8%
Would consider Saucony next63.1%59.5%
Heard of Saucony beforehand84.2%87.3%

Saucony led next-shoe consideration at both events.

Digital
Email · Social · Event App

Our audience

Email Database

649,031
Total Sends
Run Shoreditch campaigns, 2026 cycle
23.5%
Average Open Rate
146,553 opened
5.0%
Average Click Rate
31,130 clicked
21.2%
Clicks per Unique Open
Across all campaigns

Saucony Solus Campaigns

Solus · Registered & non-registered
Make Any Day Fast
Wed 18 February 2026
23,429
Delivered
21.5%
Open rate
0.76%
Click rate
83% of clicks went to the Saucony Endorphin Azura page, sent to both registered runners and the wider database.
Solus · Registered runners
Race Day Starts Here: Unlock 20% Off Apparel
Wed 9 September 2026
11,309
Delivered
38.7%
Open rate
7.2%
Click rate
91% of clicks went to Saucony’s performance range. Open and click rates were 15.2 and 2.2 points above the database average.
Solus · Finishers
Saucony Offer Inside
Tue 29 September 2026
8,371
Delivered
29.5%
Open rate
3.6%
Click rate
66% of clicks went to Saucony’s performance range, sent to finishers nine days after the race.

Saucony Email Inclusions

Race Day Guide
26 August 2026 · All participants
11,421
Delivered
84.2%
Open rate
5 Days To Go
15 September 2026 · All participants
11,665
Delivered
77.9%
Open rate

In total, Saucony content landed in 66,195 inboxes across three solus sends and two inclusions, with around 30,600 opens.

@runshoreditch

Social Media

3.45m
Instagram views · 15 Jul – 13 Oct 2026
Instagram followers7,240 +52%
4,763 at start of period+2,477 new followers in 90 days

Who follows @runshoreditch

18–24
7.2%
25–34
45%
35–44
32%
45–54
12%
55+
3.8%

77% of followers are aged 25–44 and 91% are UK-based.

3.8%Avg. engagement rate
4,646Avg. reach per post
4,261Avg. story views
16,200Engagements · IG & FB, 12 months
9,219Likes
3,593Shares

Top-performing Saucony moments

33.5Kviews
“And they’re off” — race start under the Saucony gantry
1.2K likes · 20K reach
30.5Kviews
“The real race? Spotting Simon” — race-week reel
1.4K likes · 200 shares
22.7Kviews
“First ever. Definitely not the last.” — finish line at the Saucony arch
880 likes · 6.2% engagement
4.3Kavg. views
Saucony ice lollies and the Saucony arch on course, across race-day stories
Instagram stories

In-race technology

Event-Day App

13,861
Users on race day · Sunday 20 September
15,234Active app users
67% supporters, 31% participants

Daily active users, 17–27 September 2026

App opens307,803
Screen views41.5 per active user632,928
Avg. session length54,853 sessions23.7 min
Follow actions6,536 runners tracked19,163
Accounts created3,259
Update viewsRoute map most viewed (3,593)14,808
Coverage & Feedback
Media · Post-event survey

Press & media

Media Coverage

PR Coverage Report
105
Pieces of Coverage
257.7m
Total Audience
Online63 pieces · 244.4m
Social38 pieces · 8m
Broadcast1 piece (ITV News London) · 5.1m
Print3 pieces · 118.1k

Reader engagement

11k+ shares · 3k reactions · 2.2k likes · ~800 comments

Notable outlets

ITV News London · BBC · Daily Mail · Daily Express · Yahoo! News · Runner’s World · Time Out · MyLondon · Manchester Evening News · Birmingham Live
Saucony in the Headlines
15
Headlines naming Saucony
  • Win a place at Saucony Run Shoreditch half marathon 2026Runner’s World · 19 May
  • Saucony Run Shoreditch Half reports sell out, months ahead of September debutEndurance Biz · 28 May
  • Saucony Run Shoreditch Half Sells Out Ahead Of Inaugural RacerunABC · 31 July
  • Everything you need to know ahead of the inaugural Saucony Run Shoreditch HalfLondon TV · 19 September
  • Thousands flock to first ever Saucony Run Shoreditch HalfRunning Industry Alliance & London Post · 21–23 September

Coverage period 30 January – 23 September 2026. Source: New Reach PR coverage report.

Post-event survey · 684 respondents

Event Feedback

+50
Net Promoter Score
60.1% promoters · 30.1% passives · 9.8% detractors. 43.2% gave the top score of 10.
8.45/10
Overall Satisfaction
92.1% scored their experience 7 or higher, and more than half (53.5%) gave 9 or 10.
87.4%
Felt the event was inclusive
86.5% said they had all the information they needed before race day.

How runners rated each part of the day

Pre-event (booking, emails, bib pick-up)4.43 / 5
90.3% good or great
End of event (finish, medal, T-shirt, giveaways)4.32 / 5
84.6% good or great
Course (route, signage, water, medical)4.22 / 5
80.3% good or great
Logistics (signage, toilets, start area)4.10 / 5
77.7% good or great

In their words

“I think seeing Saucony cheer station[s] scattered through the route gives a massive boost.”Runner, post-event survey
“My first ever half marathon completed, I made the right choice to do so with Saucony. The event was handled wonderfully, felt safe and memorable.”Runner, post-event survey
“The atmosphere — especially at the Saucony part of supporters en route. Loved the energy!”Top highlight
“…a first time Saucony Half in Shoreditch, it did not feel like there were any hiccups. Everything was well thought out, vibes were great.”Top highlight
“New route, it’s different to all the central London races that get very samey.”Top highlight